KASB
GAH
Mountain Women
Quilt Center
Center
of contemporary and traditional quilting
Protection
of marginalized women
Enabling
Vulnerable through quilting
Introduction:
Quilting
is not a new activity in Gojal, Hunza. The tradition was a community activity
where women and girls were involved to make warm bedding for the chili cold
winters. With the passage of time and construction of the Karakorum Highway
(KKH) between Pakistan and China, the practice slowed downed. Now, most of the
bedding and quilts are purchased with expending a fair sum of money.
The
Attabad (Hunza) Disaster, causing the blockage of KKH and Hunza River
since January 4, 2010, taught the people of Gojal, Hunza, many lesson to
preserve and reuse their unique traditions involving natural resources and
community skills to have self-sufficient life.
In
2010, 15 marginalized women (most of them IDPs, and widows) felt demand of the
time to survive when most of them lost their natural resources, submerged by
the Attabad Lake. Some of the village women planned
to start a women center where they could learn skills to craft their future and
utilize the time that were used in agriculture and livestock.
Some
of the women having sound sewing skills and traditional quilt making techniques
were eager to work and learn further to help their family income for better
education and health. They have wool, fabric scraps and clothing to recycle to
begin quilting with less additional expense.
The
KASB GAH (Women Quilt Center Gulmit) aims to serve the marginalized people in
Gojal, through providing a center for activities of teaching quilting and
patchwork.
The
board of governors suggests a systematic business plan in the following steps
as learnt in HiMAT training sessions:
1.
Assessing group readiness
A
group of 15 marginalized women from Gulmit gathered and were ready to develop
and manage a community quilt center with resources as; time, finance and
materials (raw materials, sewing machine)
In
early meetings enough time and resources were used to identify the personal
qualities, resources and raw material and technology for the business. It was
fond that the group possessed some personal qualities, skill and knowledge
required with some raw materials to manage the business. Time was the main
resource and it was known that most of the IDPs have enough time to spare. For
finance, the members agreed upon contributing 2500 rupees per head, as initial
investment. Further it was also agreed to contribute in kind (if with raw
materials and sewing machines) for initial production.
2. The Business idea
Product and
service
Business
idea of the group is production of quilts and bedding materials. Living in the
high mountains of the Karakorum range people spend large sum of money on fuel
for energy, clothing and bedding materials to stand long cold winter. Investment
in such activities could provide quilts and bedding materials at a reasonable
price with usage of local materials and indigenous knowledge and skills. Most
importantly, it will provide an opportunity for the marginalized and interested
women to contribute to their family income.
The products include; quilts, bedding materials (pipr, teshek, yijin),
pillows and baby envelops. The raw materials for the product will be wool from
the villagers, used small pieces of fabric and clothing from their home and
cotton from market. Small pieces of fabric and clothing would be joined
together to make larger pieces with creative designs and decorative values.
Who will buy?
It
was learnt through a survey that in population of 4500 people living in Gulmit
and its vicinity villages are mostly using quilts, blankets and bedding
materials imported from China
or main cities of the country. If the same products are produced in the village
it will cost them half of the price.
Who else is providing
the service?
Currently,
a community center in a small village (Hussaini) with a population of 700
people is producing such products and is popular among the local clients. But
the demand is huge and the distance from Gulmit is 7 km through mountainous
path. There are enough potential customers who want to reproduce or buy new quilts.
3. Does our business
product have a market?
Through
survey of potential customers in the village and investigation of the only
competitor it was learnt that the business could yield more if the changing
needs of the customers were sensed and responded with new techniques, touch and
technology.
Estimate
the potential sells
Research
marketing method
4. Does our business have
the resources we need?
The
members shared an amount of Rs. 2500 as start up investment. However this
amount is insufficient to meet the operating cost and marketing cost. Therefore,
the members are using their own resource (wool and fabrics scraps and clothing)
and looking forward to hunt donors or acquire loan from Village organizations,
Women Organization, Mountain Area Support Organization or banks. Looking at the
current high interest rate by the organizations it seems sensible to relay on
their own resources or hunt donors.
4. Is our business
likely to be profitable?
The
market survey seems very positive if start up investment is provided. The
business seems with profit and could give better income. Through a workshop the
tentative forecast of revenue and expenditure showed the business profitable
not only in term of economical aspects but social and cultural too.
5. Can we manage the
risks?
External
and internal risks are obvious in any business and could be minimized by proper
planning, terms and conditions and risk management techniques. The board of
Governors will closely monitor activities of the center and give in time
feedback to manage any shortfall.
6. Do you have every
thing organized?
Following
the modern business management techniques the center will follow the following
organizational charts (see appendix)
Management
and governance
With
the boom in business, a business manager will be responsible to manage the day
to day affairs of the center and will be accountable before the board of
governors. The Governors will govern Marketing and customer relation (economic
conditions in the region, action of competitors, changing expectation of
customers) Ongoing improvement and development (change in technology and
equipment, change in expectation and needs and reflection, what next for the
business.
Currently,
the secretary is responsible for the bookkeeping (financial record, financial
transaction receipt, ledger, bank account) and maintenance of other records.
Members have been given different portfolios for collecting raw materials,
production, marketing and custom relation related tasks.
Profit
will be divided among the owners on the basis of their shares after excluding
the operational cost and depreciation.